Art specs for ad-wrapping a pedicab

Specs for the Main Street “Broadway” model of pedicab.

Below you will find a PDF template for crating ad-wrap art for the Main Street brand Broadway model pedicab.

Please forward all artwork (or links to download artwork) directly to The TrikeHub’s creative superwizard Christian “XN” Matyi at xn@thetrikehub.com.

Vector line art is always preferred (Illustrator, EPS, etc.)
If you use imagery, please make sure they are all built at MINIMUM 150 dpi resolution AT FULL SIZE (300dpi is preferred).
Simpler messaging is better.
- Ask yourself: what can you read in 4 seconds of time, while in motion? That is roughly how most people experience pedicab messaging. Keep it brief, catchy, quick, and fun.
- Yes, pedicabs “hold still” so people can read or see more, but your main value is when they are out on the streets in motion, emphasizing how important simplicity should be.
Remember: pedicabs go out at night! High contrast colors and light/dark balances that “pop” are better than subtle or subdued art.
Fine detail and nuances get lost.
- While creativity is always encouraged, fine patterns, nuanced images, and complex pictures tend to get lost and look “weird” on a pedicab.
- Basic, bold imagery, clear text, and simple fields of color or simple backgrounds look awesome.
Start a conversation, don’t tell a story.
- Try not to bog down your wrap with a ton of text and language.
- Try to be witty and fun; use the pedicab to get a conversation about your brand started, rather than try to tell a whole story in such a limited space.